ABOUT

WHAT WE DO

We make earth-friendly dry wipes for all of the messy, beautiful, wild, and pure parts of life.

Our Vision

Wild and Pure describes more than the materials and ingredients we use. It describes our earth, our children, and our hearts. It’s a brand built on radical love, here to honor all of the real, raw moments of motherhood, and the woman you were born to be.

ABOUT OUR WIPES

Made with 50% repurposed cotton clothing scrap, and 50% unbleached USA grown cotton, these thick, soft, and washable wipes are perfect for all of lifes messes and adventures.

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ROCHELLE SERNA

FOUNDER + CEO

Mayme Clarke

Creative Director

Connor Foster

Engineer

OUR FOUNDER

Hi, I’m Rochelle  

I’m a wife, mother, and wild woman with a pure heart. 

Loving humans–especially children and the women who birth them–is my jam.

The Facts: After getting my degree in Child Development and Family Studies, I dove into wellness, where I became certified in holistic nutrition and environmental detox. That experience led me to start The Non Tox Shop, where I shared tons of research and products that helped families live cleaner and greener lives. It’s the incredible community there that inspired me to create my own products, and start Wild and Pure. 

The Real: I was put on this earth to create space for you to be seen, heard, and supported not only as a mother but as the woman you were born to be. So, I make trustworthy and earth-friendly products that make your life easier (and maybe a little healthier), so you can do you.