Who We Are

Wild & Pure® Earth-Friendly Cotton Wipes were developed by an inventor, author and mom Rochelle Serna as an alternative to harmful chemical-based wet wipes.  Dr E discovered these amazing wipes in 2020 and selected them as a premier brand to sell for use with our Award-Winning  Wouche Away® Total Body Cleanser. In fact, we loved these wipes so much, we decided to make them a part of the Wouche Away company! We love that the unbleached cotton in these wipes is mechanically sorted instead of chemically, and that the wipes are made in the USA!

Using Wild & Pure and Wouche Away together makes it easy and cost-effective to switch from polluting, harmful wet wipes, to earth-friendly biodegradable wipes that can be gently washed and reused. At the Wouche Away Ranch the Wild & Pure wipes are used to replace paper towels in the kitchen, wet wipes for travel, personal and baby care, and facial care rounds.