OUR FOUNDER

Hi, I’m Rochelle  

I’m a wife, mother, and woman with a wild and pure heart. 

Loving humans–especially children and the women who birth them–is my jam.

The Facts: After getting my degree in Child Development and Family Studies, I began learning how diet and lifestyle impact development. I got certified in holistic nutrition and environmental detox…and obsessed with getting healthy and finding the cleanest products for my future babies. That experience led me to start The Non Tox Shop, where I shared tons of research and products that help families live cleaner and greener lives. It’s the incredible community there that inspired me to create my own products, and start Wild & Pure. 

The Heart: I know what it’s like to want the BEST for your family while simultaneously craving the time to find yourself. I was put on this earth to create space for you to be seen, heard, and supported. So I make trustworthy and earth-friendly products that make your life easier (and maybe a little healthier), so you can spend less time worrying, and more time in your wild.

I want you to know: You are loved, you are seen, and you are welcome. No matter what gender, race, religion, or relationship, you belong here and I love you!

Right Hand Woman

Lucy Mabry is a mother, wife, and secondary educator. She loves authentic human connection and a good book. After taking time off to raise her daughter, Lucy found Wild & Pure and fell in love with the products and the mission. She is committed to the motto “leave it better than you found it” in all aspects of life. Through her actions and work with Wild & Pure, she hopes to inspire others, especially her daughter,  to lead more sustainable lives and make healthy choices.